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What are Content Ads?
BrowSearch-Feedonomy Content Ads.
Advertise your products, and content, you don’t have to gamble against millions of other sellers. BrowSearch is pronounced “Browse & Search” together with Feedonomy offer you free advertising. From shopping ads to articles, videos, news articles. So far it sounds simple but when you get smart take Product ads and content ads and match these with UGC. User Generated Content is the name of the game. But you can hire video creators and writers or you can create and advertise these on Browsearch-Feedonomy and it changes everything. Firstly there is not cost.
What exactly is classical Shoppable Content?
Shoppable content is any type of online content that allows people to buy products directly from the content itself. The most popular shoppable media include videos, ads, and social media posts (among other things). With shoppable content, people can browse, learn about, and buy products all at once — making shopping much easier and more convenient.
And because people expect instant gratification and immediate satisfaction in whatever they purchase, you can use it to your advantage by offering products that get the job done right away and stand out from the competition.
with your advertising budgets in order for your product listings to be included in the search results. FPC (Free-Per-Click) ™ Advertising by BrowSearch, Feedonomy & Google Ads. BrowSearch is pronounced “Browse & Search.”
Feedonomy Products Ads or Shopping Ads are the same as Google Shopping Ads. If you have products or services to sell. It makes sense to advertise your products. If you already advertising with Google Ads (Free or Paid) Adding your products to Feedonomy will only increase your online presence, increase your reach and increase the value of your company, brand and products.
Think of any product that is sold online. If there was only one listing for iPhones everything being equal the iPhone would not be the iPhone! This may sound simplistic but it is true. Let me add that your existing listings do not interfere with your listings on Feedonomy, “Browse & Search” or Google Ads. It actually will turn out far better than you could ever imagine. Take your existing products on Google. If you list the same products with Feedonomy, we will automatically distribute all your listings on “Browse & Search” & Google Ads. Let me give you an example from a recent servey. I quote, “Did you know that 93% of online buyers will search for you online before making a purchase? If you don’t have a strong online presence, you are probably losing business to competitors who do.
When they say will search for you online that can be your business, product, brand etc. The more listings or articles, products, even a mention will build confidence and the more sellers that have your products listed again that points to the demand and to quality warranty and trust.
Feedonomy product ads are distrubuted to “Browse & Search” and listed on Google Ads.
Feedonomy Ads may listing your products with Google your existing advertising will not be affected. Remember Feedonomy Product Ads are FPC (Free-Per-Click) and all our listings are added to Google Ads, and Google Free Listings. While Free listings on Google usualy do not produce much improvment as if they did half their advertisers would stop paying for advertising.
But, the way Google works is its programmed to increase positive search results based on the number of listings!
Its basic economies of scale. If I have 20SKU’s or 100SKU’s I may as well not even list for free on Google.
But, if I have 3000 SKU’s or 20 000 SKU’s then Google Ads thinks I am a huge online seller!
If you were Google would you prefer having advertisers that spend $1000.00 or $100 million (USD) per month. It is automatic and logical. That is why it is in your interest to add your listings to Feedonomy on so many levels. While you increase your online presence by 200% or 300% overnight, results dont work like that. It can take 2-3 months to really begin to expereince all the benifits not just the improved results but the upswing in the number of online sellers selling the same brand and model number. The more sellers the better it is for you as the product is believed to be a better quality. I cannot write it more simply. That is exactly how the system works.
play a part. Put simply the more listings or product ads you have the better the results! It works like this as their algorythm wants to ensure they get all the large online sellers. Just take a few examples. Companies like Amazon, Waltons, and EBay can spend 100’s of million of USD per month on advertising. However, if your product is listed with another seller it is like having two adverts for Apple iPhone with two seperate sellers. All that does is provide a lot more onlin presence for your product.
It increases your reach and will over time increase your sales. Compared to text ads, which displays text only, back to searching for websites and when you just want to find a product, we know how frustrating and time consuming it can be going from website to website, all the cookie things, pop-ups, and chirpings this is the opposite of shopping. That is why shopping engines (product-based search engines) are rated so much higher by users who are shopping!
Product ads show users a photo of your product, plus a title, price, store: name product description, link URL landing page These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads. The link View all sellers products: Once you create an account and choose a store name then all products from that seller will be available on the page in archive display.
The Go to sellers product page: URL directly to the sellers product landing page product page. But, that also serves as a quick purchase link. If a consumer is interested and would like more info, theyu can click within the red border of the archive or product ad, this will open the products full page. All the links and sellers header and logo is visible on the full product page. From the Feedonomy Merchant Center Note: The Merchant Center is only available to Feedonomy Advertisers & (Members) You can change layouts, designs, content add more images etc. In other words it is more like a leading marketplace when it comes to optimization and design in general. Sellers can also add more details, and publish reviews, product news articles etc. All this can be done from the About the Feedonomy Merchant Center.
1Let’s not get into how or why shopping engines (product-based search engines) function so much better than leading search engines.2 Why leading search engines cannot just flick a switch or create a new algorithm and then outperform the shopping engine. Unfortunately, it does not work like that. Read more.
Quick start:
If you would like us to add all your product listings.
- You’ll send us your product data (product feed CSV.) We will create an account on Feedonomy, on your behalf. We will provide you with proof before we publish.
- Content Ads: (Beta) We can also publish content ads on your behalf. If you have a ‘news articles or promotional content like ‘product news’ you can forward the content to us.
- Product listings on Google
Get your products in front of the hundreds of millions of people who come to Google every day for their shopping needs. We’re here to help you get discovered, with the choice to list for free, advertise, or sell on Google. Note: BrowSearch is pronounced
This rich visual presentation helps catch a search user’s interest, and helps them make purchase decisions even before they click your ad. This can translate into greater engagement, higher click-through rates, and higher conversion rates.
The process for creating Feedonomy product ads is slightly different when compared to Google or Bing.
- Feedonomy product ads can be simply imported into the Feedonomy marketplace. Register or login to the Feedonomy Merchant Center and in minutes import your current feed.csv file.
- You also have the option to add single product listings. We suggest you add a few listings manually and they provide a number of benefits. For example: You can basically design your listings, and add as much or as little content as you like. Even if you have created your product feed! By exporting those few listings it will update your feed file making certain all content is entered correctly. Feedonomy provides free product ads, and also control over your listings. Sellers, can also promote their online store.
- Contact us anytime for assistance. Email: hello@feedonomy.com or hello@feedonomy.co.za
Shoppable Content is huge. From $724 billion in revenue in 2022 and a predicted leap to $6 trillion by 2030.
At the heart of this revolution is shoppable content, which empowers users to engage directly with products on social media, driving traffic, increasing sales, and skyrocketing ROI.
In this article, we’ll discuss all about shoppable content and how eCommerce brands can leverage this powerful tool.
Let’s get started!
What is shoppable content?
Shoppable content is any type of online content that allows people to buy products directly from the content itself. The most popular shoppable media include videos, ads, and social media posts (among other things). With shoppable content, people can browse, learn about, and buy products all at once — making shopping much easier and more convenient.
And because people expect instant gratification and immediate satisfaction in whatever they purchase, you can use it to your advantage by offering products that get the job done right away and stand out from the competition.
Busy Baby Mat, a baby products brand, did just that by partnering with Videowise, an eCommerce shoppable video platform, and adding shoppable content on their website.
By embedding informative videos that show how their products work in real-life situations, Busy Baby Mat was able to provide an immersive and interactive shopping experience for their customers. The result? A boasting 11.49% conversion rate reflects parents’ confidence and satisfaction with the brand.
This is just one example. You can use shoppable videos and improve the experience for your customers in countless ways.
Why should eCommerce brands invest in shoppable content?
Shoppable content is a powerful tool for businesses. From providing a streamlined path to purchase to improving conversion rates, shoppable content can completely transform how businesses market and sell their products. Let’s have a quick look at some of the benefits it offers:
1. Streamlines path to purchase
Shoppable content heavily reduces the time and effort when a customer likes a product and decides to buy it. It’s like they walk into their favorite store and pick up the product they want without any hassle of searching for it on a different website or going through a lengthy checkout process. It enhances the shopping experience for customers and increases the chances of converting a viewer into a buyer as the purchasing process becomes more convenient and seamless.
2. Personalized shopping experience
How often have you been browsing through a store, and the salesperson comes to you with a product recommendation?
According to research, 75 percent of consumers expect personalization—such as tailored promotions and recommendations on their smartphones or tablets—to make navigation easier in-store and online.
Shoppable content also does the same but in a digital environment. It helps businesses replicate the personalized, one-on-one shopping experience for shoppers by showcasing products that are tailored to their preferences and interests. So they’ll never have to settle again when buying something specific.
3. Improved conversion rates
No one likes to click tons of pages or fill out forms to buy something. Having shoppable content a core part of your marketing strategy will help customers easily purchase your products without having to leave the website they are visiting.
And the good news is you can easily add shoppable videos to your website, improve your conversion rate, and increase sales. Just implement Videowise on your website and keep your shoppers engaged throughout.
Book a demo with Videowise to learn more about it!
4. Increases customer loyalty
When customers can seamlessly buy what they want, it creates a more immersive and engaging experience that builds a stronger emotional connection between customers and the brand. In fact, 60% of consumers say they’ll become repeat customers after a personalized shopping experience.
With shoppable content, you can create an army of loyal customers that will keep buying from you and spread the good word about your product. All you have to do is create a shoppable experience that is engaging, fun, and easy for them.
5. More measurable
Measuring the impact of your marketing efforts is a critical part of running a business.
As aptly said by Peter Drucker, “You can’t improve what you don’t measure.”
With shoppable content, you can directly and easily measure a campaign’s success by tracking all the clicks and conversions. It gives you tons of data to determine what type of content works best for your audience and how to improve it for better results.
With Videowise’s advanced video analytics metrics, you can access tons of performance metrics and optimize your shoppable videos for conversions in no time. For example, you can track the average on-site influenced video sales conversion rate to measure how effectively your videos are influencing sales.
Types of shoppable content
So, now you know what shoppable content is and what all you can achieve by using it, but how do you decide which is the best format for your business?
Well, there is no one-size-fits-all answer here. It entirely depends on key factors, such as your brand, product type, and target audience.
However, a few formats might work well for your business and help you turn viewers into customers. Here are some examples of the most common types of shoppable content:
1. Shoppable videos
Have you ever watched a video of someone trying on clothes, shoes, or accessories and considered buying them yourself? That’s what shoppable videos do. They let you watch a video, choose the items you like, and purchase them directly from the brand without leaving your browser or app.
Shoppable videos combine the power of video storytelling and shopping – making it easy for customers to purchase directly from the video while making it easy for businesses to show their products in fun, engaging, and interactive way.
According to per a report, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. And that’s just the beginning: shoppable videos are slowly becoming one of the most powerful tools for businesses—giving brands more opportunities than ever!
RIFRUF designs and sells unique and functional dog shoes. But the real challenge was connecting the customers to their products and explaining the “why” behind them. So, instead of doing all the talking, they turned to Videowise and started implementing shoppable videos on different pages of their online store, including the homepage, product pages, and story pages.
Combining the power of video storytelling and a strong product line, RIFRUF generated over $50k in added revenue, with a conversion rate of up to 16%.
Read the RIFRUF case study here.
2. Shoppable ads
If your traditional ads are not working for you, it’s time to step back and try something different. With shoppable ads, you can let customers buy directly from your ad. These types fit well into any marketing strategy as they can be implemented anywhere —on social media, your website, and even display ads.
You can add a “shop now” button to your ad and link it directly to any product page on your store. Shoppable ads are always accompanied by a call-to-action button—whether the user is watching a video or looking at an image, they’ll have one-click access from wherever the ad is placed.
3. Shoppable social media posts
As per a report by Statista reports, social shopping generated more than $724 billion in revenue in 2022 and is expected to grow at a rate of 30.8% from 2022–2030.
It’s clear that social shopping isn’t going anywhere, and there is a huge opportunity for online retailers. That’s why it’s so important to make shoppable posts one of the key aspects of your social media marketing strategy. You can do this by picking the right social media platforms that work best for your business and ensuring you’re active on them constantly!
As per Mihaela Tudorache, Product Manager at Videowise:
“When it comes to shoppable content, you need to decide which platform you want to leverage. Whether it be Instagram, YouTube, TikTok, or your own website, identifying where your audience is most active and where they are most likely to engage with your content is important.”
Once you’ve chosen your platform, focus on creating quality content to help people learn more about your products and services while making the customer journey easier and more enjoyable.
As Kevin Wang, Co-owner of Inyouths LED Mirrors, perfectly pointed out,
“The most common mistake businesses make when implementing shoppable content is not investing enough time and resources into understanding the platform. Shopping posts are very different from other types of content, so it’s important to understand the nuances of how they work. It’s also vital to thoroughly research your target audience and test out different strategies before launching a shoppable post-campaign.”
4. Shoppable user-generated content
“People buy from people.”
Whenever I hear that statement, I think of user-generated content’s power. In this case, we’re talking about your loyal customers and how they can help you sell more products by creating shoppable images and videos. People want to see what others do with the products, so let them experience it!
In fact, as per research, 49% of consumers feel that online business reviews are as trustworthy as personal recommendations from friends or family.
So, by combining the power of UGC and shoppable media, you can create a highly engaging user experience for your potential customers that drives sales, just like Glossier did. Here is what their post looks like:
You can embed user-generated video content on your website and make them shoppable with Videowise. As a YouTube Compliant Partner, Videowise can help you find positive videos about your brand and products on YouTube, make them shoppable, and monetize them directly on your site, or you can use them in your other marketing strategies.
Book a demo with Videowise experts and turn your customers into advocates.
Best practices to create shoppable content
Shoppable content is key to engaging customers and increasing sales. Here are some best practices for ensuring your content captivates and encourages consumers to purchase—and buy from you again:
1. Define clear goals
Before creating content, think about what you want to accomplish.
As stated by Mihaela,
“Goals such as driving sales, increasing brand awareness, or improving engagement could be what you’re wishing for as a business. By defining these objectives, you’ll have an easier job of creating content that will resonate with the target audience.”
2. Optimize video
Videos are incredibly effective in showcasing products and capturing attention. Ensure your videos are high quality, mobile-friendly, and have engaging visuals. You can even include captions and transcripts for accessibility and better SEO.
As Ryan Mckenzie, Co-Founder & CMO Tru Earth, aptly put it,
“With the prevalence of smartphones and tablets these days, it is essential to make sure your content is optimized for those devices. This means ensuring that the images, videos, and shopping links are all properly sized and working correctly.”
3. Leverage user-generated content
Authenticity sells. Add as many customer photos, reviews, and testimonials as possible to build trust and showcase your products in real-life scenarios. Genuine customer reviews add credibility and increase your chances of converting viewers into shoppers.
4. Show shoppable links early
No matter what type of content you create, ensure your audience can access product information and instantly shop for what they like. Position your shoppable links and CTA prominently and early in your content to maximize their impact and minimize distractions — keeping viewers engaged throughout.
5. Show your product shots slowly
Give your viewers time to process the information and appreciate the product’s features. Slowing down the pace of product shots in social feeds allows viewers to observe minute details of your products and make an informed decision. It will help you build an honest, strong with your customers.
6. Showcase new products
Launching a new product or collection? Make it the star of your shoppable content. Highlighting fresh arrivals can make your customer more curious and drive impulse purchases.
7. Provide all necessary details
Don’t leave your audience guessing. Provide as much relevant data as possible, from cost to size specifications. The more informed a customer is, the less likely they will have questions about what’s being offered or hesitate to purchase.
Build your shoppable video strategy today
Today, when instant gratification is the new average, and consumers crave quick, easy, and engaging shopping experiences, shoppable content is rapidly emerging as a game-changer for eCommerce. By harnessing the power of shoppable content, you can change how your customers interact with your brand.
And if you haven’t started using shoppable content, it’s time to get moving and elevate your marketing efforts. With the right shoppable video strategy, you can create a seamless customer experience and generate more sales in less time. Videowise can help you create compelling shoppable content to engage and convert your customers.
