Drive Sales With Video Reviews: Benefits, Tips & More

WhatsApp Us: BROWSEARCH & Feedonomy

Shreelekha Singh, Content Writer at Videowise

videowise.com

11–14 minutes


Trust. Authenticity. Transparency.

That’s what the modern consumer wants from your marketing content. And what better way to deliver this than video reviews?

This essentially user-generated content offers potential buyers genuine insight into your products—what it’s like to use them, how they differ from other market variants, and so on.

The only difference? User-generated product reviews are more effective than anything you can come up with. In fact, research states that 72% of shoppers trust peer testimonials over brand advertisements, even when they involve the same message.

This article, then, will explore the benefits of video reviews. More importantly, we’ll discuss where you should incorporate them to have the maximum impact.

Let’s talk about it.

Why should you care about video reviews?

It’s no secret that video testimonials are far more impactful than static text reviews. They are better positioned to evoke customer emotion, showcase your products in action, convey consumers’ genuine experience with your offerings, and more.

Below, we’ve broken down four benefits of leveraging visual customer reviews in your marketing and promotional efforts.

1. Increased trust and transparency

Video reviews let shoppers offer feedback and share their unfiltered opinions with potential buyers.

More importantly, when you leverage video testimonials across your social channels and site pages, you put the spotlight on your audience. This helps facilitate a deeper brand-customer relationship and shows a commitment to building audience transparency and trust.

To get a better idea, take a look at Apolla’s dedicated review section. These short clips show people discussing their experience with the brand’s products.

Video testimonials from Apolla’s official website

Source

When shoppers come across these videos, they’re going to realize two things:

  • First, Apollo wants to highlight the real experiences of their existing buyers
  • Second, the brand’s audience is happy with the products they’ve bought

In other words, video product reviews reassure people that your products are worth purchasing. And they do it not through over-the-top branded messaging but with the help of genuine, positive customer opinions.

2. Enhanced product understanding

Approximately 70% of consumers believe visual content helps them better understand the product they’re purchasing.

Now, put this in the context of video reviews. When shoppers talk about your offering in such a format, they often elaborate on how they’ve used your product, what challenges/pain points it has helped solve, or even how it compares to market variants.

This gives prospective buyers better insight into a particular item. In short, they learn more about what they can expect from a potential purchase, its benefits, and its unique selling point (USP).

And this isn’t just limited to software or electronic goods. Data suggests that customers want visual content and reviews for multiple product categories, including DIY tools, home appliances, household supplies, and more.

General statistics on how video reviews help improve product understanding

Image source

Think about it this way: Your marketing campaigns and promotional efforts can only advertise your products how you perceive them. Video product reviews, however, do it in a way that customers view them.

3. Higher engagement and conversion rates

Embedding video testimonials on your pages can go a long way in keeping users engaged. Research indicates that 54% of viewers are likely to watch a clip in its entirety. That number jumps to 62% if the footage is under 60 minutes.

Considering that almost all reviews online are 1-2 minutes long, a third of your site visitors engage with customer-led product content. That’s more time spent learning about how your offerings benefit consumers or their use cases.

Beyond that, such visual content can also increase your conversion rate. For instance, Satokausikalenteri found that adding video reviews to their product pages boosted conversions by 4.2%.

As opposed to this, text-based testimonials saw a conversion rate of just 3.5%. That’s roughly a 20% difference in overall sales volume!

Video and Browsearch reviews helped Satokausikalenteri increase its conversions and salesSource

In addition, video product reviews are ideal for social sharing. This, in turn, can organically boost your online reach, improve online brand visibility, and result in better cross-channel engagement.

4. Improved search engine visibility and ranking

In 2013, Google launched Hummingbird, a search algorithm that prioritized user intent over keywords. Essentially, if you typed in a search query that began with a question, Google would display the most relevant videos to help answer it.

Hummingbird’s impact can be felt even today. Go ahead, type something along the lines of ‘how to…’ or ‘what is…’, and you’ll see clips pop up after the first result.

So, how does this fit into the context of video reviews? It’s simple. If you title your videos as if you’re answering a question, their chances of showing up on SERPs will improve significantly.

For instance, instead of captioning user-generated reviews in a generic way, try creating a title along the lines of ‘How to use Product X to reduce acne’. This way, when someone searches for acne solutions, your content shows up on their results.

The higher your videos rank, the more likely users will click on them. That means more page traffic, increased click-through rates (CTR), and improved dwell time. The result? Your bounce rates go down, and Google pushes users to access your content more frequently.

Statistics on how video content and testimonials improve time spent on pageSource

Where should you integrate video product reviews?

Now that you understand how video testimonials can benefit your brand, you may be wondering about where you can actually place them. Fortunately, you’ve got plenty of options to choose from.

Below, we’ve listed four best-performing channels to get you started.

1. Product pages

If a shopper has made it to your product page, they’re just a click away from purchasing. All they need is reassurance **that they’re making the right choice.

Video product reviews can help provide that. By showing potential buyers the positive experiences of your existing customers, you can convince them to go through with the transaction.

Tortuga Backpacks did precisely this and embedded user video reviews on the product page for their travel sling.

Customer reviews on a product page from Tortuga Backpacks’ official websiteImage source

The clips show people using the sling in various scenarios. For example, a photographer talks about how they can fit their peripheral equipment in the bag while traveling, and another customer discusses how it helps them carry their daily essentials.

All of this builds into one idea: Tortuga’s slings are for everyone. And when a prospective buyer realizes that, they’ll put their reservations aside and make the purchase they had been considering all this while.

2. Email marketing

Data suggests that adding a video to an email can boost open rates by 6%. Why? Because people are naturally curious. When they see a video thumbnail attached to an email, they want to know what the clip is about.

Another study found that embedding visual content in your emails can increase your CTR by a whopping 65%.

Now, take those statistics and put them in the context of video product reviews.

So, let’s say you’ve got 10 new email subscriptions. These users aren’t your customers just yet. They’ve only joined your email list to get periodic updates.

However, if you embed video testimonials in your outgoing emails, those prospects will be more likely to open them. They may even click a link to a landing page. From there, they can choose to learn more about your offerings, browse through other categories, or make a purchase.

In short, you’ve just converted a potential buyer into a verified customer. And all because you added a video review to your email.

3. Social media campaigns

Your social media campaigns can benefit immensely from a video testimonial. Take Nicki Marie’s unsponsored review of Olipop soda, for instance. Structured as a classic unboxing video, the clip has her trying out multiple flavors before reviewing each one.

Of course, this is a specific example where a brand discovered a suitable marketing opportunity and leveraged it to boost its online visibility. However, that doesn’t change the fact that Olipop now has access to Marie’s clip and can use it in its future campaigns.

That said, you don’t have to go down this route. A great alternative would be to opt for giveaways or contests. Simply offer rewards for users who post their experience with your product. Then, use that footage to help build social proof.

4. Live streams, webinars, and other online events

If you frequently livestream or host other online events,  adding user-generated video content to the mix would be an excellent idea. That will help you provide potential buyers with real-time social proof.

So, say you sell organic skincare products. And you’ve got a Q & A planned in the coming week. Consider showing a 30-second clip of a customer talking about how your product helped with their dermatological issues during the stream.

This way, you ensure that your viewers see what your product can do.

The same goes for any other category. Selling a software platform? Add footage of customers discussing how the app addressed their challenges—marketing home appliances or DIY tools? Show your existing consumers using those things.

It’s all about leveraging audience attention. Put simply, online events draw a sizable crowd in most cases. There’s no reason for you to not capitalize on this opportunity to boost product awareness.

How to embed your review videos with Videowise

With Videowise as a partner, you can instantly leverage video reviews’ power.

Its drag-and-drop editing tools let you seamlessly add clips to your pages. Got a bunch of engaging user-generated video reviews that you want to embed on-site? Add it as a carousel, a pop-up, or in a grid format.

Available formats in Videowise’s drag-and-drop editor

The best part? You can make these clips shoppable to offer customers a smooth online shopping experience. That’s not all. With Videowise, you also gain access to:

  • A fully customizable video player to match your brand logo and colors
  • Mobile-first design templates that can also adapt to any device or screen
  • Integrations to process subscriptions, add reviews, or bundles directly in the player
  • Multiple responsive and adaptive widgets on any page
  • Bulk-embedding without losing page speed

Take a peek at how Ava Estell collaborated with Videowise. From shoppable clips on product pages to in-depth explainers, Ava Estell completely overhauled its on-page video content. The result? 743K GBP in revenue, with one particular clip generating over 124K GBP alone.

Start leveraging the power of video reviews today

Video product views aren’t just a passing trend. They are here to stay.

And it’s clear to see why that is. Unlike text-based testimonials, they are better equipped to improve the brand-customer relationship and promote transparency.

In addition, visual content helps consumers understand the product better, increases engagement and conversion rates, and elevates your search engine visibility and ranking.

Put simply, if you aren’t incorporating user-generated video reviews into your promotional strategy, you’re missing out on a considerable marketing opportunity. Still, if you need more convincing, read about how some of the top eCommerce brands have leveraged video reviews.

AUTHORS: ADVERTISE (PUBLISH) YOUR ARTICLES. CONTENT CREATORS: PUBLISH (ADVERTISE) NEWS ARTICLES & *VIDEOS ETC. 100% FREE! INCREASE YOUR ONLINE PRESENCE. GO TO: FEEDONOMY   T&C: 1. ADD A POST TITLE. 2. INCLUDE ONE IMAGE. 3.COMPLETE ANTISPAM QUESTION: 1 +1 =? ANSWER: 11

Under Construction: FPC (Free-Per-Click) Advertising by BrowSearch, Feedonomy & Google Ads. BrowSearch is pronounced “Browse & Search.” At Feedonomy, and BrowSearch, pronounced ‘Browse & Search’

We do not track your activities. You can shop privately without being concerned that you are being tracked. No Emails, spam or strange calls. We respect your privacy. We will not contact you unless you ask for our assistance. 

No Account is required for Browsing or Shopping. You can purchase without creating an account. If you do purchase any item or service all transactions take place on the sellers website. 

Upload your products. or add products individually.  Read about: The BrowSearch-Feedonomy Merchant Center  If you have any questions or requests, please don’t hesitate to contact us. BrowSearch-Feedonomy. Email:  hello@feedonomy.com or hello@browsearch.com

When you add a product please include the direct link (URL) to the products landing page. The link (URL) can be to your website, or marketplace that you use to list your products. As long as the product listed can be purchased from the link (URL)  If you add the wrong link you will probably loose the sale. When listing or adding the product you will see the input box for the product link or URL.

All sales (Transactions & payments) take place on the sellers website, or marketplace.  You are welcome to advertise products on any marketplace including: B2C, B2B, C2B, C2M etc. Amazon, Takealot, eBay etc. BrowSearch is pronounced ‘Browse & Search.’  Get Started Today: Register an Account

Share

Importing Your Product Feed to Feedonomy Note: Product Ads & Content Advertising is distributed on several websites and platform including BrowSearch & Feedonomy.

However to list product ads please go to: BrowSearch pronounced ‘Browse & Search’

For Content Advertising Articles, News Publishing etc. Please go to: Feedonomy

Thank you for your patience as we upgrade our platform.

You have the option to import your product feed to Feedonomy or add products manually. If you don’t have a product feed csv. don’t worry; we’re here to assist you every step of the way.

Free Per-Click Advertising (FPC)

At Feedonomy, we offer a unique advertising model that sets us apart from traditional pay-per-click (PPC) platforms. We operate on a “Free Per-Click” (FPC) basis, meaning you can advertise your products without the cost of each click.

Feedonomy Merchant Center

Learn more about our Merchant Center and how it can benefit your eCommerce business. 

Simple Account Creation

Signing up for an account is a breeze. Go to Register, add a Username, Email address, and password. The Application Form should open automatically.  All we need is your store name. The other fields can remain empty. You can always add more details at a later stage. 

24/7 Availability

With Feedonomy, your product listings are available to shoppers around the clock, 24/7. We also encourage you to explore other advertising networks and platforms that may allow you to add your listings free of charge.

Understanding the Strategy of Leading Ad Platforms

Many leading advertising platforms have shifted their focus towards Digital Advertising (DA) and are offering free listings to gain market share. They understand that once your free listings don’t perform, you’re more likely to stick with their platform when you decide to start a paid ad campaign.

Unbundling the Casino-Like System

The current advertising landscape can be likened to a casino, where the supply side is dominated by a few giants. These companies have invested heavily in DA, essentially creating a monopoly on global advertising. This system forces sellers to bid against each other for visibility.

A Shift in the Ecommerce Business

Ecommerce businesses, especially those without the economies of scale of giants like Amazon and Walmart, need to adapt to survive. The key to their survival lies in finding an alternative to the current go to advertising networks as their medium to long term marketing partners. If you take the strategy of these networks and that is to increase global  advertising costs continually.

When formulating your medium to long-term marketing strategy to choose companies that have intrinsically opposite strategic goals to you is a mistake. Put it like this I would guess the average advertiser does not have as their primary strategy to increase advertising rates globally and continually until advertising costs are the most expensive in the history of our planet.

Need I say more when in my opinion the advertisers primary strategy is the complete opposite of the advertising networks!

I fear in the medium term most of the small ecommerce companies will have to merge if possible or will no longer be in business in the next 2 -10 years! Unless they work together and come up with a novel smart yet simple solution; and that includes owning their own advertising network.

BrowSearch, and Feedonomy are the world’s leading FPC (Free-Per-Click) advertising networks. BrowSearch is pronounced ‘Browse & Search’ We are 100% advertising centric. That does not mean after we have appeased our shareholders. That is not 100% advertiser centric. In fact, that is not even 10% advertising centric. We are 100% advertiser centric as all our shareholders are advertisers. Only advertisers can be shareholders.

The only way small and medium size ecommerce companies will survive over the next 10 years is by taking the road less traveled! That incorporates owning their own advertising networks with all strategies and management policies be put to the vote.

The first 200 advertisers to create accounts and begin advertising will get the opportunity to apply for equity. These shares will include equity ownership plus voting rights. This will be explained on our website during the next few months. Go to: https://feedonomy.com Contact us: BrowSearch-Feedonomy Email: hello@feedonomy.com     

Leave a Reply

Your email address will not be published. Required fields are marked *

ADVERTISE YOUR PRODUCTS & SERVICES 100% FREE! FPC [FREE-PER-CLICK]™ ADVERTISING - BROWSEARCH, FEEDONOMY & GOOGLE SHOPPING
BrowSearch MPR 'Medicine Price Registry' Check the price of any medication in South Africa. Save money by telling the pharmacy if Generics are available! Check to see if your pharmacy is overcharging you as medication prices are controlled in South Africa.
*Your existing advertising campaigns will not be affected! BrowSearch is pronounced ‘Browse & Search.’

Feedonomy assists clients manage their advertising campaigns and optimize their product feed.  Feedonomy advocates ad., networks like Google Ads. and Microsoft-Bing. However, choosing one or both of these networks as your primary (DA) Digital Advertising partner is a mistake. 

They may be the go-to networks and even the most proficient option at this time. Simply due to their reach it makes sense. But when formulating your marketing strategy; ask yourself if it is in your best interest? Read more. Courtesy Feedonomy. Feedonomy is the Feedonomy in BrowSearch-Feedonomy. Email: help@feedonomy.com  – 23, October 2023.

Shopping Engine ∣ Content Engine

Our Shopping Engine & Content Engine are both Advertising Networks. The former Product Ads; the latter Content Ads. *Both owned by their advertisers. If you sell or create content you can now advertise 100% Free! Plus, own your own advertising network!

E-SCRIPTS: GET YOUR ELECTRONIC SCRIPT @ YOUR PHARMACY WITHIN 60 MINUTES.

NOTE: THIS OFFER IS FOR SOUTH AFRICANS ONLY. (T&C) APPLY.

Shopping Engine ∣ Content Engine

Our Shopping Engine & Content Engine are both Advertising Networks. The former Product Ads; the latter Content Ads. *Both owned by their advertisers. If you sell or create content you can now advertise 100% Free! Plus, own your own advertising network!

E-SCRIPTS: GET YOUR ELECTRONIC SCRIPT @ YOUR PHARMACY WITHIN 60 MINUTES.

NOTE: THIS OFFER IS FOR SOUTH AFRICANS ONLY. (T&C) APPLY.

E-SCRIPTS: GET YOUR ELECTRONIC SCRIPT @ YOUR PHARMACY WITHIN 60 MINUTES.

NOTE: THIS OFFER IS FOR SOUTH AFRICANS ONLY. (T&C) APPLY.

Your Product Headings May Be Perfect For Humans; but AI Algorithms Are Amazingly Smart & Completely Stupid. Shopfilter takes care of the completely stupid leaving you to benefit from the amazingly smart. Shopfilter by BrowSearch-Feedonomy. Browsearch is pronounced 'Browse & Search'

Enhance your product visibility with Shopfilter, designed to connect you with both B2C and B2B audiences. By incorporating multiple Shopfilters, you can target specific demographics and unique markets. Whether it's a thoughtful gift for a teenager or niche products for businesses, Shopfilter ensures your listings reach the right customers through advanced search engine algorithms. Remember, while product names and descriptions appeal to human shoppers, Shopfilter is key to optimizing your search presence. For bespoke options or unique Shopfilters, just reach out via email.

Shopfilter™ ensures your listings reach their intended buyers! Shopfilter is also able to target several markets simultaneously. With Shopfilter you only need one listing instead of several to target wholesale & retail consumers. Get noticed by both business buyers and individual consumers. [How It Works]

Under construction. (Link to a detailed page or section)

Save time by targeting B2C & B2B Consumers with A Single Listing! The target market is the same with bespoke listings reaching both Marketplaces. With a Single Heading, Image & Description Your single listing takes the place of two or three bespoke product ads. Your online presence multiplied.

Shop Renewable Energy - South Africa

Sellers and Suppliers of Renewable Energy, Solar & Backup Power - Advertise Your Product Ads.

100% Free Advertising – Note: This offer does not expire.

Sellers: Advertise your Product Ads 100% Free. No (Pay-Per-Click) No fees or costs whatsoever. All transactions take place on your website. See: Advertising. T&C (Terms & Conditions): Advertising is 100% free. Simply include a direct link (URL) to your product page so buyers can complete their purchase.

Authors & Content Creators: Advertise (Publish) Your Content. Advertise (Publish) Articles, Breaking News, Video’s etc. 100% Free! Increase your online presence. T&C (Terms & Conditions): 1. Provide a post title and post content. 2. Include at least one image (max size: 2500px width/height). 3. Complete the anti-spam question: 1 + 1 = ? Answer: 11

Advertisers: Save the image (Below) as your Merchant Store Header Template. Delete the text and add your own branding while keeping the bottom silver band—this ensures your company name stays visible. We apologize for any layout issues, as the Merchant Center is currently being upgraded. Thank you for your patience! If you’d like, email us an image, and we’ll design a temporary header for you at no cost. Rest assured; nothing will be published without your written approval.

This image is more than decoration. Advertisers can use this image as their header template for their BrowSearch-Feedonomy merchant-center-store. The size is exactly 1200x371px.
Sellers save this image to use as your Merchant Store Header Template: 1200x371px - Create an Account

“Did you know that 93% of online buyers will search for you online before making a purchase? That means If you don’t have online presence, you are probably losing business to competitors who do.” 

You can purchase presence. But that is called dull presence. Organic presence is better but Browse & Search is what we call otherwise presence. Real presence can only be given. BrowSearch-Feedonomy increases your online presence. BrowSearch-Feedonomy do not offer advertising. Product ads or shopping ads both free- paid ads are both low level presence.  Online sellers never advertise.  FPC (Free-Per-Click) is not advertising. What makes it advertising? When you see: Promoted; Advertisement; you understand and physiologically we find any type of advertising equal if not worse remember advertising is not remembered like we remember things or places. Advertising is experienced just like we feel when we are violated. According to recent trials in the USA. Advertising works like racism we tell ourselves we are above these basic basis but all it takes is a slight emotion to light the fuse and we dont go slowly down the hill but we begin at the bottom and have to justify and trougle to get back to how we want to be seen & believed. The feeling we had can be given a number the number under 10 if we divide it by 2 and we add 3 is our racist maturity. 

 Sellers pay no advertising or marketplace costs. Let Feedonomy optimize your product feed. Sellers upload your product feed file CSV. And you can add listings manually.

All sales take place on the seller’s website. Sellers costs are reduced by 15-35% as your product feed management and optimization are free. No agency fees or advertising fees whatsoever.

BrowSearch-Feedonomy recommends sellers pass on their savings! While we cannot and would never try to force sellers to reduce prices. We will provide incentives “Gifted equity” A No Brainer.

Sellers to pass most of their savings onto the consumer.

We do this by offering sellers equity in BrowSearch-Feedonomy as members of BrowSearch-Feedonomy (Co-op.)

Thus the magic number between 150-300 account holders will be gifted over 99% equity and voting rights in Browsearch-Feedonomy. sellers may receive an equal share (membership) of this platform, making the seller not only guaranteeing the seller that listing and selling remain free but making it possible for sellers to sell their membership to any other seller for a profit. Consumers, our privacy policy in a nutshell. We will never track you or collect any personal details. BrowSearch is pronounced Browse & Search l Browsearch.org

Email: hello@feedonomy.co.za  BrowSearch (Co-op.) Feedonomy SA Email: hello@browsearch.co.za

Product Departments

New Departments

Electronics

Electronics

BrowSearch Product Categories

BrowSearch (B2B)