FPC stands for (Free-Per-Click) the core concept behind SearchFPC™, ShopFPC™, and SellFPC™. FPC mirrors PPC (Pay-Per-Click), a common digital advertising model where advertisers place ads for free but pay a small fee (typically between $0.40–$5.00) only when a shopper clicks the advertisers product link. With PPC, this click opens a page with product images, details, and specs—and if the shopper wants to purchase the item, they can add the item to their shopping cart and can complete the transaction on the advertisers (sellers) website. If the shopper buys your product, it can cost you $1.00 or R2.00 if you compare that to the cost of adding your product to a marketplace it can cost the seller anything from 14-30% of the gross selling price, plus a fixed monthly fee. You need to do your own homework because each platform charges difference fees. Everything being equal advertising is usually or should be much more affordable than adding your products to a marketplace. There are even some marketplaces that will keep the seller’s funds and they could take hours or days to tranfer the funds to you.

The problem is if you need to pay the supplier for example if you owe the marketplace money they can deduct what you owe them and maybe more that isa why you need to do your homework as mentioned.

The best way to increase buyers to your website is by advertising, while advertising is generally much more affordable I mean take a product that you sell for R1000.00 you can easily pay 24% success fee on any average marketplace and that is without the monthly fees etc. Compare that to advertising that can cost you as little as R2.00 or R5.00 ($2.00) these are not taking the ZAR vs USD exchange rate because if you are advertising in South Africa, it is all relative with price parity and you are paying in ZAR. These are educated guesses from my own advertising on Google Ads PPC. Now there is something even better. It is new and it is fantastic. I don’t get any money or financial incentive whatsoever. I found these platforms and since then I have not spent one cent on advertising. I am not speaking about classified ads or social media posts that is a waste of time unless you are selling old running shoes or some second-hand item. If you trying to build a company or you are selling a new product whatever it, is you need to get your own website and a domain email you cannot use Jane or JohnX@gmail.com
If you have never used Google Product Ads PPC (Pay-Per-Click) I suggest you have your own website otherwise you can only advertise your products on a marketplace like eBay or Bob (Bid Buy) and then besides the cost of advertising you are also paying the marketplace success fees and the problem with all these extra fees it will eventually increase your selling price. Why not Microsoft, Bing or Facebook?

The simple answer is Google Ads PPC has 93% of the global Product Ads market globally. There is a reason for this they are the best they have put literally everything they have into Digital Advertising (DA) I am sure you have seen on any of the website builders add your products to google Ads for Free! If that worked no one would pay Google for advertising. I am not going to waste my time here to explain why it doesn’t work but it worth trying it then come back and read to the end of this badly written article.

I am just trying to give you some advice as I have been where you are and often find myself with a new website and all I need is some visitors users just to see my products and I am sure they will sell.

FPC (Free-Per-Click) offers the same benefits as PPC (Pay-Per-Click)—free ad placement and targeted clicks—but eliminates the cost. With FPC, shoppers can click your product ad on SellFPC.com without you paying a cent. The difference is cost alone; the functionality and advantages remain identical. Why pay for PPC when FPC delivers the same results for free?