🚨 Beware of PPC: A Warning Every Seller Should Read
Pay‑Per‑Click (PPC): The Advertising System That Works—Until It Doesn’t
PPC works. That’s why it became the dominant form of advertising for eCommerce. But what few sellers realize is this: PPC also works best for the platforms, not for you.
Billions of dollars are made every day from a system where sellers outbid each other just to appear in front of buyers. It’s powerful. It’s profitable. But for most small and medium-sized businesses, it’s unsustainable.
The Real Costs of PPC
Unpredictable Budgets: Ad costs fluctuate constantly. You can lose control faster than you realize.
Click Fraud: Bots or competitors can eat up your spend without ever intending to buy.
Zero Guarantees: Clicks don’t mean conversions. You’re paying for the chance—not the sale.
Account Suspensions: One algorithmic flag or unclear policy breach, and you’re shut down.
Paying for Your Own Customers: Loyal buyers might still click your ad, making you pay for a customer you already had.
And yet, platforms push harder every year. Why? Because the more you spend, the more they profit.
A Game Where the House Always Wins
Digital advertising has become less like a marketing strategy and more like a casino:
You keep spending, hoping for a better return.
You watch other sellers fall off, and feel lucky it wasn’t you—yet.
And all the while, the system learns more about you, optimizing not for your success—but for your continued participation.
If that sounds like addiction, that’s because it often is. And most sellers don’t realize until it’s too late.
Even the Giants Are Getting Called Out
In recent months, three separate legal rulings found Google guilty of anti‑competitive behavior—fined $1 billion in each case. These weren’t just accusations. These were confirmed violations of fair advertising principles.
And yet, the system rolls on. Because the structure of PPC is so entrenched, so normalized, it’s hard to imagine any other way.
So Where Does That Leave You?
You can keep playing this game—hoping to stay ahead a little longer.
Or you can pause, step back, and see the system for what it really is.
We’re not saying “stop using PPC.” We’re saying:
don’t let it become your foundation.
But What If There’s Another Way?
There may be a smarter, seller-focused alternative that doesn’t rely on per‑click fees, artificial scarcity, or invisible algorithms controlling your visibility.
It’s called NonPPC. And it works very differently.
We’ll explain how it works on the next page →
Let me know if you’d like me to now structure the “solution” page (NonPPC/Feedonomy/BrowSearch), and I’ll start immediately.